This Advertisement will appear week beginning June 22nd, 1941 in National Dailies, Sundays, London Evenings, Provincial Mornings and Evenings English and Welsh Weeklies.
The Butcher says...
"Of course we can't expect business to be what it was. There's a war on, isn't there ? And rationing's the only way to get fair shares, isn't it ? Well then... Yes, we feel we're doing our bit too..." " Worse things can happen? That's right, Lady. Mark you, I can't complain of the customers — not of most of them. Of course you'll always find some grousers. They don't seem to know that half our meat has to come from abroad — and a long haul too, in special refrigeration ships..." "And then there's this trying to wangle a bit extra to the ration. It's asking me to get into trouble, but that's not the worst of it. It's downright selfish and it's downright unpatriotic. Giving a helping hand to Hitler, that's what I call it."
Are you keeping to the Food Code ? Can you say: "There's no waste in my household, and no trying to wangle a little extra on the ration ? "
You will soon receive your new Ration Books. Keep them safely and do not write anything in them until you are told how to re-register.
THE MINISTRY OF FOOD, LONDON, S.W.1
This pull has been sent to you so that you will be able to co-operate in publicising the same details during the period that this advertisement is being issued.