To Hitler it can say "Defeat"
Our fighting forces with their weapons are giving the enemy plenty to think about. But there is another deadly weapon which is carried in the pocket of the civilian. It is hard cash — the embodied power to purchase more weapons than the enemy, more ammunition, more defences. It is cash — the embodied power to last out the longer, to see the final battle through to a victorious finish. We must use that weapon to the full.
This war will be won in the workshops as well as at sea, in the line and in the air. The output of the workshops depends upon the power of the nation to buy raw materials.
That power is in our pockets.
Money spent on luxuries, or those little extra comforts that could be done without for a while, postpones victory. This means the sacrifice of British lives.
Every penny saved and applied to war purposes brings victory nearer and helps to save British lives.